01
Pick up the phone
Text or a real voice call in the browser. The persona answers the way a plant traffic manager or an owner-operator actually does — busy, sceptical, already using someone.
Dial · cold-call practice
Can your new broker get past the front desk?
A cold call to a shipping manager who has hung up on better reps than yours. Real objections, a mood that turns on what they say, and a scorecard a sales manager would sign — before they burn a real prospect.
Free · no account · about four minutes
Level 2 · Twenty secondsDana · traffic manager
DanaYeah, this is Dana. I've got a truck at the dock, make it quick.
YouDana, I'll be quick — Jack with Reyes Logistics. We cover Chicago-to-Texas for two food shippers near you, and I'm calling to ask one question: who covers your lanes when your regular carrier falls off?
DanaWe've got a broker for that. Send me your info.
YouHappy to. What does your broker charge you when a truck falls off the day before?
Signal · asked a specific question → mood: neutral → engaged
How a call works
Not a script. A person with a mood.
02
Handle what comes back
Every level has its own objections: "we have a broker," "send me your info," "just give me a number," the front desk that never connects you. The mood moves on what the rep says, one step at a time, and it can break faster than it warms.
03
Read the scorecard
Scored on the dimensions a sales manager cares about, with the transcript marked at the moments that won or lost the call, what to fix first, and a play-from-here button on the recording.
The ladder
Twelve levels, in the order the job throws them at you.
Pass a level to open the next, or take three swings at it. Retry any level one mood step closer to hostile.
Shipper track · 8 levelsSelling
- L1The front desk
- L2Twenty seconds
- L3"We have a broker"
- L4"Send me your info"
- L5Discovery
- L6"Just give me a number"
- L7The follow-up
- L8The owner who got burned
Carrier track · 4 cover callsCovering
- C1The owner-operator
- C2The small-fleet dispatcher
- C3The large-fleet planner
- C4A new authority
Carrier scenes come with a market rate in the scene, so the negotiation has a number to move around.
For a brokerage
Ramp a desk of reps without burning your list.
Owners practise first, then buy seats for the floor. Seats follow the desk, not the person — this is an industry where reps leave.
- 3 to 20 seats at $149 each, all on one clock; seats move to the next rep when someone leaves
- One join link for the group chat, or invites by email
- Every rep's calls, scores, and a weekly summary in your inbox; a note under any call
- Your own scoring standard, your own scenes, your own talk track — reps are graded by them
- Upload a real call recording and get it graded on the same rubric
Pricing
One pack. Every call.
No subscription. 60 days of unlimited practice, then it simply ends. Renewing early stacks on top of the days you have left.
Ramp Pack
$149 / 60 days
- Every shipper level and the carrier track
- Unlimited retries, full scorecards, your whole history
- Real-call grading, ten per pack
- New levels and personas as they ship
Full refund within 7 days if you have made 3 calls or fewer.
Buy the packFor a team
$149 / seat / 60 days
- 3 to 20 seats on one clock
- Join link or invites, transferable seats, top-ups prorated
- Owner dashboard, notes, weekly summary
- Your scoring standard and scenes
More than 20 seats, or a white-label for a training program: talk to us.
Buy seatsFAQ
What sales managers ask first.
What is Dial?
Dial is AI cold-call practice for US freight broker sales reps. A trainee dials a simulated shipper or carrier, the persona pushes back the way real ones do, and a scorecard comes back with the moment the call was won or lost. It runs in the browser by text or by voice.
Is it a script trainer?
No. Personas are a state machine, not a script: they have a mood that moves with what the rep says, objections that fire when a claim is made without earning it, and a definition of what "won" means for that call. The same opening can land differently on a different level.
What do the levels cover?
Eight shipper levels, from getting past the front desk to the owner who was burned by the last broker, and four carrier cover calls, from an owner-operator to a large-fleet planner. Passing a level opens the next; three tries open it too. Level 5 exists in dry van, produce, and flatbed variants, graded with their own rubric.
How much does it cost?
One pack: $149 for 60 days of unlimited calls, retries, and scorecards — no subscription, it simply ends. Teams buy 3 to 20 seats at the same price on one clock. Full refund within 7 days if you have made 3 calls or fewer.
Can a manager see how reps are doing?
Yes. A team owner sees every seat's calls and scores, leaves notes on specific calls, gets a weekly summary by email, and can set the scoring standard and scenes the whole team is graded by. Seats transfer when a rep leaves.
Does it grade real calls?
A paid account can upload a real call recording; it is transcribed, split into turns, and graded on the same rubric as practice calls, so the practice score and the real score mean the same thing.
What happens to my calls?
Practice calls are used to score you and to make the personas more realistic. Recordings and transcripts belong to your account, live in US cloud storage, and can be deleted with the account.
Free call
Take the call yourself first.
Four minutes with Dana, a scorecard at the end, no account until you want to keep it.